I'm currently working as a Head of User Experience at CoinTribe, building an online lending marketplace to solve the complexity of loan taking process.
It has been more than 12 years being a part of internet consumer industry by learning new things every day and making millions of users life impactful by building useful and usable products.
I've worked with various consumer internet giants like Naspers (MIH Group), Tencent and Mangrove Partners. During my tenure, I helped them achieving massive growth in products by solving complex user-facing problems, also retaining and acquiring users for Indian and global markets. I've also got the opportunity to work in more than 10 internet domains like #fintech, #travel, #e-commerce, #instant messaging, #digital payments, #health, #advertising, #social marketplace, #gaming, #photos and #videos.
I'm also a Certified Usability Analyst ^TM from Human Factors International and specialized in User-Centered Design, User Research, Information Architecture, Defining User Personas, Writing Scenarios & Use-Cases, Task Analysis, Heuristic Evaluation, Practical Usability Testing and User Interface Design.

Whom I have worked with?

I've been very fortunate to work with these brands and helped in building million $ products.

• Naspers
• Tencent
• ibibo Group
• Mangrove
• Dalmia Bharat Group

• Nimbuzz.com
• goibibo.com
• tradus.in
• nimbuzzout.com
• cointribe.com

• payumoney.com
• ibibo Games
• Nworld
• Ncarry

How I exploit my knowledge?

I'm helping corporates and start-ups to adopt User-Centeric Design approach.

• "During a concept validation testing with users"
• "Faciliating a fun friday in-house workshop"
• "Brainstorming with team to accumulate research findings"
• "Design team review session on the proposed solution"
• "User research & testing session with Credit Managers"
• "Moment of receiving HFI Certificate from @ashish"
• "During a design event by Nimbuzz at IICS Allahabad"
• "Addressing attendees over design topics"